About Brand
Panasonic North America — Brand story, core values & market positioning
Our Story
Founded in 1918 by Kōnosuke Matsushita in Osaka, Japan, Panasonic Corporation has grown into one of the world’s largest and most respected electronics manufacturers. Guided by the philosophy of contributing to the progress and development of society, Panasonic has spent over a century delivering innovative products that improve everyday life.
Panasonic North America, headquartered in Newark, New Jersey, serves as the regional hub for the United States, Canada, and Mexico — delivering consumer electronics, home appliances, professional AV solutions, and B2B technology tailored to North American consumers and businesses.
Founded in Osaka, Japan
Core Values
The principles that guide everything we do
Innovation
Over 100 years of pioneering technology — from consumer electronics to industrial solutions, continuously pushing the boundaries of what’s possible for a better life.
Quality
Rigorous quality control at every stage of manufacturing ensures that every Panasonic product meets the highest standards of reliability, durability, and performance.
Sustainability
Committed to a greener future through energy-efficient products, responsible manufacturing, and comprehensive recycling programs across North America and globally.
North America Market Positioning
Serving consumers and businesses across the United States, Canada, and Mexico
Consumer Electronics
Premium home entertainment, personal care, and smart home devices designed for the modern North American household.
B2B Solutions
Enterprise-grade AV, security, and industrial automation solutions serving businesses, government, and educational institutions.
Energy Solutions
Leading the transition to sustainable energy with solar panels, EV charging infrastructure, and energy management systems.
Home Appliances
Innovative kitchen appliances, air purifiers, and home comfort products built for North American standards and lifestyles.
Professional AV
Industry-leading projectors, displays, and broadcast equipment trusted by professionals across North America.
Certified Quality
All products meet or exceed North American safety and compliance standards including UL, FCC, ENERGY STAR, and more.
Ideas for Life
Innovative Technology for a Better Life